Learn & earn
Affiliate Coach
Coaching and resources for product selection, content, publishing, traffic, and affiliate tracking.
For Creators and publishers building useful affiliate content
affiliatemarketingcoach.xyz
The experiment collection
Different ideas.
Something useful in each.
Explore the websites, tools, learning experiences and creative brands I’m building. Each project starts with a person to help, a problem to understand and a useful next step.
The whole collection
Find the idea
that speaks to you.
Browse every project, or narrow the collection by audience, topic or category. Open a project for its purpose, next test and measurement plan.
Website screenshots show the work you can explore. Labeled project briefs introduce ideas without an available screenshot. Results and proposed next steps are explained in each project’s notes.
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Showing all 65 projects
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Life & connection
After 40
A resource for exploring healthy aging, everyday wellbeing, and questions to bring to a healthcare conversation.
For Adults exploring everyday wellbeing after 40
after40.store
Project brief · preview
Life & connection
Age in Reverse
An educational look at everyday habits linked to healthy aging. Concept in development.
For Readers exploring healthy-aging education
ageinreverse.site
Build & grow
AI Cofounder
Practical ideas for using AI as a thinking partner in planning, productivity, marketing, and building.
For Independent builders using AI as a thinking partner
aicofounder.cx
Learn & earn
AI Design Code
Practical projects and workflows for turning design skills into working products with help from AI.
For Designers learning to build working products
aidesigncode.xyz
Learn & earn
AI Freelancer
Guides, planning tools, and workflow ideas for shaping a freelance offer and finding a first client.
For People shaping a freelance service with AI
aifreelancer.site
Learn & earn
AI Product Manager
AI workflows, coaching, and prototyping resources to help product managers explore ideas and make clearer decisions.
For Product managers exploring AI and clearer decisions
aiproductmanager.site
Build & grow
AI Side Hustle
Practical AI training, templates and starter ideas for turning an existing skill into a useful service.
For People turning an existing skill into an income idea
aisidehustle.cc
Learn & earn
AI Superpower
An AI tool and MCP directory, with prompts, learning resources, and workflows organized around real work.
For People choosing AI tools for real work
aisuperpower.cc
Learn & earn
AI Teachers
Practical AI training, worked examples, and working sessions for marketers, designers, consultants, and small teams.
For Marketers, designers, consultants and small teams
aiteachers.cc
Project brief · preview
Shop & discover
Autobros
Real cars, real people, bigger dreams — car culture, builds, and gear for enthusiasts.
For Car enthusiasts interested in builds and gear
autobros.store
Build & grow
Automately
Workflow guides and planning tools for applying AI and automation to the tasks that take up your day.
For Small teams exploring useful AI and automation
automately.cc
Learn & earn
Be an Influencer
Curated research, content-planning tools, and first-post ideas for exploring your own voice as a creator.
For New creators finding their voice and audience
beaninfluencer.xyz
Shop & discover
Black Friday Sale
Gift ideas, shopping plans, free creative downloads, and ways to make holiday shopping more thoughtful and fun.
For Holiday shoppers and thoughtful gift-givers
blackfridaysales.xyz
Project brief · preview
Life & connection
Bruisey & Grandma
A family storytelling project exploring the adventures, small rituals and memories shared between a grandparent and grandchild.
For Grandparents and families who enjoy shared stories
bruiseyandgrandma.live
Build & grow
Build a Product
Learn by building. Live sessions, recordings and worksheets make the steps from an idea to a working product easier to follow.
For First-time builders who want a guided starting point
buildaproduct.live
Learn & earn
CodeTeachers
Project-based coding, design and AI learning for kids and families, with camps, clubs and creative projects in Palm Beach County.
For Kids, families and people learning by making
codeteachers.com
Build & grow
Cofounder
Developer tools and an AI guardrails framework for adding controls and safeguards to agent workflows.
For Developers building AI agents and applications
cofounder.cx
Life & connection
CreativeMama
Abbey’s creative brand: colorful projects, celebrations, party ideas, and ways to make family memories.
For Busy families making room for creativity
creativemama.live
Project brief · preview
Learn & earn
Crypto Coach
A project brief for approachable digital-asset learning, with an emphasis on explaining concepts and understanding risks.
For Beginners exploring digital-asset education
cryptocoach.site
Learn & earn
Crypto Teachers
Beginner-friendly crypto lessons, practical learning tools, and safety resources for understanding digital assets without the hype.
For Beginners learning digital-asset concepts and safety
cryptoteachers.live
Shop & discover
Cyber Monday Sale
A focused shopping edit that helps people compare online finds, explore gift ideas and plan seasonal purchases.
For Shoppers comparing online and seasonal finds
cybermondaysale.site
Life & connection
Date Night
Make a little time for each other. Explore Palm Beach date plans, restaurants and local guides, with filters and favorites that simplify planning.
For Couples planning time together in South Florida
datenight.blog
Project brief · preview
Shop & discover
Date Night Makeup
Makeup looks, tutorials, and ideas for every date night. Coming soon.
For People looking for occasion makeup inspiration
datenight.makeup
Build & grow
Ecom Coach
Ecommerce coaching and implementation focused on conversion, customer journeys, lifecycle marketing, and margins.
For Store owners improving the customer journey
ecomcoach.xyz
Life & connection
Fabulous Life
An editorial destination for small, intentional upgrades to everyday life, from personal style to beautiful living.
For Readers looking for everyday lifestyle inspiration
fabulouslife.cc
Shop & discover
Feeling Crafty
Seasonal crafts, treats, party ideas, and small creative projects for making something personal.
For Makers, hosts and creative families
feelingcrafty.net
Life & connection
Fun Things To Do
Make “what should we do?” easier to answer. Discover activities by who’s coming, time, place and budget, then save your favorite ideas.
For Friends, families and people planning their next outing
funthingstodo.xyz
Life & connection
Grandma Knows Best
Warm stories, everyday wisdom and practical ideas, with Birdie as a welcoming guide to making life a little more meaningful.
For People who enjoy practical wisdom and warm stories
grandmaknowsbest.xyz
Shop & discover
Holiday Secrets
Holiday ideas, gift guides and free printables that help hosts and gift-givers make a little magic without the last-minute rush.
For Holiday hosts and gift-givers
holidaysecrets.store
Learn & earn
Instructional Design
Instructional design resources, practical AI workflows and tools for creating learning experiences that people can apply to real work.
For Educators, trainers and learning designers
instructionaldesign.site
Learn & earn
JobCoach
Job-search resources, interview preparation, and practical AI tools for exploring your next career move.
For Job seekers and people planning a career move
jobcoach.cc
Life & connection
LoveCoach
Small ways for couples to connect, with daily check-ins, thoughtful gestures and date ideas that fit into everyday life.
For Couples making time for everyday connection
lovecoach.cc
Project brief · preview
Life & connection
Lucy & Luka
A children’s storytelling and keepsake project, with a brief for characters, shared stories and family memories.
For Families exploring children’s stories and keepsakes
lucyandluka.com
Shop & discover
Makeup Is Life
A beauty discovery experience with product guides, inspiration and room to explore a personal style.
For Beauty lovers exploring their personal style
makeupislife.store
Life & connection
Mama Bestie
A welcoming resource for the seasons of motherhood, with parenting guides, planning ideas and everyday family inspiration.
For Parents navigating the seasons of family life
mamabestie.com
Learn & earn
MarketingCoach
Marketing strategy, lifecycle systems, practical AI, and focused coaching for small business owners.
For Small business owners and independent marketers
marketingcoach.cc
Project brief · preview
Life & connection
Memorably
A possible home for the stories you don’t want to lose.
For Families who want to keep their stories
memorably.app
Life & connection
My Cooking Era
Approachable cooking, holiday treats, hosting ideas, and small wins for building confidence in the kitchen.
For Home cooks building confidence in the kitchen
mycookingera.com
Life & connection
My Grammy Era
A lifestyle journal for a new chapter of grandmotherhood, bringing together family, meaningful moments and everyday joy.
For Grandmothers beginning a new chapter
mygrammyera.com
Shop & discover
My Wishbook
A Christmas wishbook for grown-ups to gather gift ideas, plan surprises, and make a little family magic.
For Gift-givers and families planning thoughtful surprises
mywishbook.xyz
Life & connection
NeuroCoach
Care-navigation resources, planning tools, and support for people and families exploring neurodivergence and mental health.
For People and caregivers looking for practical support
neurocoach.cc
Build & grow
Outcome Driven
Teardowns, playbooks, and working notes on customer journeys, lifecycle marketing, and experience design.
For Leaders improving customer journeys and growth
outcomedriven.xyz
Project brief · preview
Life & connection
Perfect Body
A wellbeing project brief exploring approachable routines, everyday movement and sustainable habit-building.
For Adults exploring approachable wellbeing habits
perfectbody.site
Project brief · preview
Shop & discover
Perfect Gift
A gift-discovery project brief focused on matching ideas to the person, occasion and budget.
For People looking for a thoughtful gift
perfectgift.space
Life & connection
PopPop Events
Turn a celebration idea into a clear next step. A colorful South Florida event-styling site with galleries, services and an instant-quote entry point.
For South Florida families planning a celebration
poppop.events
Life & connection
RelationshipCoach
Conversation prompts, listening exercises and everyday practices that help partners make more room for understanding each other.
For Partners practicing clearer communication
relationshipcoach.cc
Learn & earn
SalesCoach
Sales planning tools and playbooks for following up, spotting lead leaks, and keeping a healthier pipeline.
For Founders and teams improving their sales process
salescoach.cc
Life & connection
Secretly Domestic
Creative home projects, seasonal celebrations and approachable how-tos for people discovering the joy of making something special.
For People who love creative projects and home life
secretlydomestic.com
Project brief · preview
Shop & discover
Shop Together
A collaborative-shopping project brief exploring how friends and families can share finds, compare options and choose together.
For Friends and families comparing shopping ideas
shoptogether.online
Project brief · preview
Shop & discover
Silly Snoot
A playful pet brand exploring funny moments, useful finds and ideas for people who love their animals.
For Pet lovers looking for playful ideas and finds
sillysnoot.com
Learn & earn
South Florida AI
A local starting point for AI learning, events, careers, and connecting with other South Florida builders.
For Local professionals, founders and AI learners
southflai.com
Build & grow
StartupCoach
Guidance, planning tools, and AI workflows for exploring a business idea and deciding what to try next.
For Early founders deciding what to test next
startupcoach.cc
Learn & earn
Teacher Tools
Classroom tools, printables, lesson planning, and practical AI resources to make more room for teaching.
For Teachers planning lessons and classroom activities
teachertools.space
Life & connection
The Family Group Chat
Things worth sharing: family ideas, conversation starters and little rituals that bring people closer.
For Families looking for things worth sharing
thefamilygroupchat.xyz
Life & connection
Toddlers
Activities, learning ideas and family resources for the toddler years, with a playful website designed around little discoveries.
For Toddlers and the grown-ups caring for them
toddlers.cc
Project brief · preview
Learn & earn
Trading Coach
An educational project brief for learning market concepts, practicing decision-making and understanding risk before taking action.
For Beginners exploring trading education and risk
tradingcoach.site
Learn & earn
UXDesignCoach
UX learning, design practice, coaching, and thoughtful ways to bring AI into product design.
For Growing UX designers and product teams
uxdesigncoach.cc
Shop & discover
Viral Beauty
An editorial guide to trending makeup, skincare and fragrance, making beauty discovery easier to browse.
For Readers exploring makeup, skincare and fragrance
viralbeauty.store
Shop & discover
Viral on TikTok
Curated viral finds and buying guides that help readers go from “I saw that” to a more informed shopping decision.
For Shoppers comparing finds they have seen online
viralontiktok.store
Build & grow
Waymaker
An AI cofounder and connected workspace for making a plan, building on an idea and deciding what to do next.
For Founders and people building something of their own
waymaker.cx
Build & grow
Waymaker Agency
Focused help with strategy, design, marketing, and AI, starting with where customers get stuck.
For Businesses improving their marketing and customer experience
agency.waymaker.cx
Project brief · preview
Build & grow
Waymaker Whitelabel
Bring the Waymaker experience into your own brand.
For Coaches and agencies exploring a branded AI service
A Waymaker program
Build & grow
WebsiteTraffic
Traffic planning, SEO, AI search, and practical tools for finding visitors and improving the path from interest to action.
For Site owners turning visitor interest into action
websitetraffic.live
Project brief · preview
Life & connection
Your Best Life
Lifestyle ideas for finding more joy in everyday life, with themes of wellbeing, personal growth and making room for what matters.
For Readers making space for wellbeing and everyday joy
yourbestlife.store
The work behind the experiments
Built from experience.
Shared so you can use it.
My work across product design, marketing, education and AI shapes what I build here. Explore the deliverables, decisions and practical lessons behind eight completed projects.
UX & storytelling
Disney Vacation Ownership
Connected the emotion of a vacation brand with practical planning screens, landing pages and journeys across vacation collections.
See the work & the lesson
Education & growth
CodeTeachers
Built an education business by connecting curriculum, learner experience, community and marketing, from initial interest through completion.
See the work & the lesson
B2B growth & conversion
HCIM
Connected website interest with a clearer demo path, practical sales tools and coordinated follow-through for a healthcare automation business.
See the work & the lessonBuilding in public
Experiments with
real update logs.
These are projects Ashley is actively documenting. Numbers are only shown when there is evidence to support them; “not reported” means exactly that.
Site Flipping · Considering a sale
Considering an Automately sale
Document the emotional choice and practical preparation for a possible Automately sale. No listing or sale result is reported.
Evaluate before committingFollow the build log
Building in public
Building The Wealth Experiment
The experiment behind the experiment: turning this site from a content hub into a practical system for choosing, running, and reviewing income ideas.
Continue testingFollow the build log
Live product experiment
Side Hustle Lab
A free browser-based workbench for ranking opportunities, planning a small test, modeling economics, tracking evidence, and choosing Continue / Change / Pause.
Continue testingFollow the build log
Live product experiment
Affiliate Experiment Lab
A practical affiliate workbench with workflow prompts, comparison tools, evidence worksheets, program research, community resources, and experiment planning.
Continue testingFollow the build log
Workshop in preparation
Building Two Mondays
Follow the preparation of Two Mondays to a Side Hustle: the offer, learning materials, build paths, and questions to carry into delivery.
Continue preparingFollow the build log
Upcoming experiment
The AI Game Mashup
AI game mashups, where people use coding agents to put one game inside another, have been going viral on X, TikTok and Reddit. The clips show the finished result. This experiment documents the part nobody posts: every round of describing, playtesting, and explaining what went wrong.
Planned, not startedFollow the build log