The Wealth Experiment presents
Free founding cohort · 20 live seats · Registration open
Turn your experience into an offer you can show someone.
Join Ashley Kays for two live working sessions. Choose a focused offer, build a small first version with AI, and create a practical plan to test it with potential customers. Bring your skills, an idea, or something you’ve already started. Get live demonstrations, guided practice, and help when you get stuck.
Free founding cohort · Monday, November 2 & Monday, November 9, 2026 · 7–9 p.m. Eastern · Zoom or in person in West Palm Beach · 20 live seats. One registration includes both Mondays. Ashley confirms each place by email after reviewing requests. No payment is required.
One person to help.
One useful thing to build.
A refined offer. A product to share.
A plan to reach your first customers.
Your guide · Ashley Kays
Ashley brings more than 20 years across product, design, marketing, and teaching, with experience at Disney and NCR and as the founder of CodeTeachers. She brings those disciplines together to help you choose an audience, shape an offer, build the experience, and prepare your first marketing test.
You’ll see the prompts, decisions, revisions, and troubleshooting behind a real build, with time to practice and ask questions. Four workshop hours plus four optional hours of setup and group support are included.
For professionals, freelancers & creatives
You may already have the skill, a half-finished site, or a useful process someone else could benefit from. This workshop gives that idea a little structure, dedicated building time, and an experienced person to help you make decisions.
We’ll work toward three concrete outputs: a focused offer for one customer, a small first version, and a seven-day customer test plan. Bring your experience; we’ll help you connect the pieces.
Three ways to put your skills to work
Choose one project that fits your experience. These examples show the scope: one customer, one problem, and a first version to test.
01 · Package a service
Use your design or marketing experience to help a small business improve one confusing web page.
Your first version: a clear scope, a sample review, an offer page, and an invitation to a customer conversation.
Illustrative project idea.
Plan a service offer →02 · Package what you know
Turn your project experience into a client briefing template and kickoff checklist for new freelancers.
Your first version: an editable sample, clear instructions, and a product description for a buyer to review.
Illustrative project idea.
Plan a digital product →
03 · Make a useful tool
Help someone make one decision, such as choosing a first business test. Try Ashley’s First Experiment Planner to see the size of the build.
Your first version: a working demo or clickable prototype, a testing checklist, and a feedback question.
Working example; sales and participant results are not claimed.
Try the working example →No coding is required for the template or service-page paths. A software prototype may need more setup. Bring your own idea or adapt one of these starting points.
The workshop focuses on a small first version and a customer test. Complex apps, integrations, and large stores need a separate scope. Progress depends on preparation, participation, and practice between sessions.
Our method · Reverse engineering
We’ll study who an offer helps, what it includes, how it’s priced, and how customers could find it. Then we’ll use those lessons to create an original offer for a customer you understand.
We’ll distinguish visible facts from assumptions. A polished website or listed price alone does not establish demand, sales, or profit.
See an offer teardown →Make the offer easy to show
We’ll keep marketing focused on the thing you build: a clear message, a simple example, and one invitation to a customer conversation.
Example · A service offer
The customer: a small business owner whose visitors struggle to understand the offer.
The scope: one page reviewed, three priorities, and a short walkthrough.
Example · A short script
Show a fictional page with a vague headline. Highlight the missing customer, outcome and next step. Then show a clearer version and explain the choices.
Use an original mockup or a page you have permission to show.
Example · A customer test
Show the sample to one or two relevant people. Ask what they understand, what feels unclear, and whether the review would help them.
Record their response. Interest is a signal to explore, not a sale.
Illustrative teaching example. The core workshop builds a small first version and a customer test plan. AI video tools such as Higgsfield are optional; a full content system or finished video campaign is outside the core workshop scope.
Choose the help that fits
Two Mondays: your offer, first version and customer test. Free founding cohort for November 2 & 9, 2026.
Request a free workshop place →Work through one brief, script or workflow in a $350, 90-minute private AI Working Session.
Explore a working session →Have Waymaker Agency direct and produce a scoped Shopify campaign asset batch. Pilot projects from $1,500.
Explore the Creative Sprint →Already getting Shopify traffic and need to find the friction? See the $350 Shopify Growth Audit and an example action plan.
The working plan
Join two live sessions on November 2 and November 9, 2026, from 7–9 p.m. Eastern. Attend on Zoom from anywhere, or in person in West Palm Beach if you are local. Each evening combines a step-by-step product build, guided practice, and questions, with a 10-minute break from 7:55–8:05 p.m. Practice continues between Mondays, with optional setup help and office hours included.
Monday one · Validate, plan & build
Your goal: a first draft or prototype, an understanding of the workflow, and a small feedback task.
Monday two · Refine, test & market
Your goal: an improved prototype, a practical testing checklist, and a first marketing plan.
Allow about 60–90 minutes to show your draft to one or two relevant people, observe where they get stuck, and record what you learn. Use AI to organize the feedback, then decide what to change. Additional building time depends on your project. Bring your questions and what you have, even if feedback has not arrived.
Before Monday one · Optional · Included
Thursday, October 29 · 7–8 p.m. Eastern · Zoom
Choose the right accounts, sign in, install coding tools if needed, and check your setup and budget. Bring an idea or come ready to explore. Start with the 20–30 minute prework guide; you do not need to buy every tool first. Joining after October 29? Use the same guide and bring setup questions to Monday’s session or the November 3 office hour.
Group coaching & build clinic · Optional · Included
Tuesday, November 3 · 7–8 p.m. Eastern · Zoom
Bring account issues, questions from Monday’s build, or one blocker you want help working through.
Group coaching & build clinic · Optional · Included
Thursday, November 5 · Noon–1 p.m. Eastern · Zoom
Brainstorm ideas, sharpen your project’s scope, and talk through feedback or a design decision.
Group coaching & build clinic · Optional · Included
Sunday, November 8 · 4–5 p.m. Eastern · Zoom
Work through questions, review your progress, and choose what to bring to the second Monday.
All four support sessions are optional and included at no charge. Attend any or all. Each group clinic welcomes questions, help requests, ideas, and brainstorming. Submit one project question in advance if you would like feedback; selected project reviews are shared with the group as time allows, not guaranteed private coaching. Send a question ahead to info@waymaker.cx or bring it live. We’ll use about 5 minutes to prioritize, 45 minutes for shared help, and 10 minutes for next steps. Individual project reviews depend on available time.
All dates are in 2026 and all times are Eastern (New York). Daylight saving time ends November 1. Both workshop Mondays begin at 7 p.m. EST; October 29 orientation is EDT. West Palm Beach venue details will be provided closer to the workshop date. Zoom meeting links will be provided to confirmed registrants before their sessions.
AI as a useful working partner
Follow one connected workflow from idea to first marketing test. I’ll explain which AI tool I’m using, why I chose it, how I check its output, and what I do when it gets something wrong.
Get prompts for your own build ↗Research the audience and alternatives, then test assumptions with real people.
Turn an idea into a product brief, a small feature list, and a clear finish line.
Explore layouts, map the user journey, and improve clarity and usability.
Build a small working version, explain changes, and troubleshoot errors.
Draft checks, find problems, and review the experience yourself.
Clarify the offer, draft launch content, and choose a first audience test.
A little structure goes a long way
The founding cohort is free, including both Mondays and the optional orientation and three office hours — eight live hours available in total. Software subscriptions, hosting, domains, and usage charges are separate; see the starter options below. Teaching and demonstrations will be recorded; private coaching will not. Registrants receive replay access for 30 days.
Know the costs before you join
You can watch the demonstrations without buying software. For hands-on work, bring a laptop, reliable internet, and permission to install tools if you choose the coding path. We’ll cover setup before the first Monday.
Recommended for the coding path
$20/month in the US for Claude Pro, including Claude Code access. Use one account for planning, coding, and reviewing. Usage limits apply; heavy use can require waiting or additional paid usage.
Check Claude pricing ↗When you are ready to publish
Hobby starts at $5/month, with $5 of resource usage included. Usage above that is extra. Free or trial access may suit limited practice. We’ll use a Railway-provided address to start, so a custom domain can wait.
Check Railway pricing ↗If your prototype needs a database
Start with the Free plan for a small learning project. Pro starts at $25/month and is optional for this workshop. The free plan has usage limits and can pause inactive projects.
Check Supabase pricing ↗Optional second AI assistant
You can use a free account or an existing subscription for research and writing. ChatGPT Plus is $20/month; it is optional. You do not need both paid ChatGPT and paid Claude subscriptions to join.
Check ChatGPT Plus pricing ↗Optional branding
No domain purchase is required for the workshop. Start with a provided project address and buy a domain when you are ready. Compare the first-year price and renewal price before requesting a place.
Optional design exploration
Explore it if you want additional help creating visual assets. It is not required to follow the workshop. We’ll distinguish optional demonstrations from the core setup.
Check Lovart plans ↗Optional AI workflow support
Explore AI teammates for research, planning, and multi-step work across connected tools. This is an optional demonstration, not a required account or subscription.
Explore Grok Bot and current access ↗Optional creative production
Explore AI images and video for product visuals and launch content. You can follow the core workshop without it. Check current plan and credit costs before creating paid assets.
Explore Higgsfield and current plans ↗Following the suggested coding setup with Claude Pro, Railway Hobby, and Supabase Free starts at approximately $25/month in subscriptions, plus any usage overages, taxes, or optional purchases. The workshop itself is free. You can observe the demos without additional purchases, and a document-based project can use tools you already have.
Prices checked October 9, 2026. Providers may change prices, eligibility, and limits. Software and hosting subscriptions renew until cancelled; hosting must remain active if you want a deployed project to stay available. AI API usage, if you later add it to your own product, is billed separately from chat subscriptions. We’ll review what you need in the setup clinic before you buy.
Before you join
Join live on Zoom from anywhere. If you are in West Palm Beach, you can attend in person. Confirmed registrants will receive the Zoom link or local venue details before the first session.
No. Bring a skill, a repeated problem, or something you have already started. We’ll narrow it to a useful first version. The free workbook helps you choose before the session.
No coding is required for the digital-product or service-page paths. A software prototype may need more setup and technical work. We’ll keep the scope appropriate to your experience.
The workshop focuses on one small product, offer page, or prototype and a plan to test it. A complete business, guaranteed sales, and guaranteed income are not promised. Progress depends on scope, preparation, and participation.
Bring a laptop and reliable internet. See tools and costs for the suggested coding setup and optional extras. Claude Pro includes Claude Code; a second paid AI subscription, a custom domain, Lovart, Grok Bot, and Higgsfield are optional. Start with Supabase Free if you need a database. The setup clinic will help you choose what fits your project. Waymaker remains optional.
The founding cohort is free, with 20 live places confirmed by Ashley. Both Monday sessions, the optional setup and orientation, and all three optional office hours are included. We meet November 2 and November 9, 2026, from 7–9 p.m. Eastern with a 10-minute break each evening. Request a free place using the form below. Ashley confirms availability and joining details by email. Setup is October 29, 7–8 p.m.; office hours are November 3, 7–8 p.m., November 5, noon–1 p.m., and November 8, 4–5 p.m. All times are Eastern; optional support is on Zoom. If your plans change, email Ashley so your place can go to someone else; see the workshop terms below.
Please plan to attend both Mondays. See the workshop terms before requesting a place. Teaching and demonstrations will be recorded, with replay access for registrants for 30 days. Camera-off participation and written questions are welcome; private coaching will not be recorded. Contact Ashley about access needs, leaving medical or other sensitive details out of the form.
Optional next step after November 9
The workshop and included group support remain free. If you want individual feedback and a four-week project rhythm afterward, explore the Waymaker Accelerator: four 90-minute group sessions, one private review, two written reviews, and a final 30-day plan. $750, or two payments of $400 ($800 total).
Apply with one project. Ashley confirms fit, dates, and the written scope before payment. Participation is optional and no sales result is promised.
Explore the four-week continuation →Free founding cohort · 20 live places
Join Ashley for both Mondays, with setup help and group office hours included. Request Zoom or West Palm Beach below.
$0 for both Mondays. No card required.
Software, hosting, domains, and usage charges are separate. You can watch the demonstrations without buying tools. A paid audit or private session is not required.
A saved request is not a reserved place. An acknowledgement is queued by email. Ashley confirms your seat separately. If the cohort is full, Ashley can discuss a future date; you are not automatically placed on a marketing list.
Know what you’re joining
This founding cohort is free for one person to attend both Mondays, plus optional setup and three group office hours on Zoom. Requests are reviewed manually; only Ashley’s confirmation reserves your place. Capacity is 20 confirmed attendees across Zoom and West Palm Beach. No purchase is required.
This is an educational workshop focused on a small first version. A completed business, sales, and income are not guaranteed. Software, hosting, domains, and usage are separate.
November 2 and November 9, 2026, 7–9 p.m. Eastern. Optional support on Zoom: October 29, 7–8 p.m.; November 3, 7–8 p.m.; November 5, noon–1 p.m.; November 8, 4–5 p.m. All times are Eastern.
If you cannot attend, email info@waymaker.cx so Ashley can offer your place to someone else. Changes or cancellations will be communicated to confirmed attendees.
Teaching and demonstrations will be recorded, with replay access for confirmed attendees for 30 days. Private coaching will not be recorded. Camera-off participation and written questions are welcome. Avoid sharing confidential material in recorded portions. Contact Ashley about accommodations before requesting a place.
The form saves your name, email, attendance preference, optional project note, and consent for workshop follow-up. It does not create a participant account or subscribe you to marketing emails. Joining details and replay instructions are sent by Ashley to confirmed attendees. No automatic confirmation or reminder email is promised.
Already purchased under the earlier paid offer? Your existing access and refund terms remain in place. Open My Workshop or contact Ashley about your purchase. See the privacy page.
Free-cohort terms revised October 21, 2026.
Better with a building buddy
Know someone with an idea they keep putting off? Send them an invitation and keep each other moving between Mondays.
Each person requests their own free place. Ashley confirms availability separately. Sharing an invitation does not reserve a place or sign anyone up for email.
Have a question first?
Not sure what to build, or want to ask about the workshop before registering? Tell Ashley what you’re considering.
This question form does not reserve a seat, collect payment, or subscribe you to marketing emails. Use the free-place request form above to ask for a place.
Free download · The Experiment Scorecard
A 6-page scorecard for testing one income idea: the signal ladder, a four-week evidence log, the true-cost check, and a clear continue / change / pause decision. Download it now, with no signup required. Follow Ashley’s experiments in the journal and free RSS feed.
Download the free scorecard