Site Flipping · The human side
The hardest part of selling a site is deciding to let it go
Choosing what to sell when you have put care into every project.
Read the story · 4 minFollow along with Ashley Kays
A working life.
A work in progress.
Ideas, AI, useful skills, and the decisions behind building something of your own. Come for a story. Leave with something to try.
Daily build notes ·
Build your first
AI skill.
A free eight-page starter kit, a reusable meeting-follow-up workflow, and the promotion still ahead.
Read the October 26 build noteThe principle behind the experiment
One useful task. Human review.
Make the process repeatable, keep suggestions separate from commitments, and check what comes back.
The founder journal
Experience to draw on.
Questions still to answer.
For people with skills, several interests, and a full life who want to make room for something of their own.
The portfolio decisions
I have more than one idea. Here’s how I choose what to build next.
How do you choose when you have more than one idea?
Read the story · 3 minYour next chapter
Starting something new when you already have 20 years of experience
Put the experience you already have to work.
Read the story · 3 minBuild along with Ashley
Watch me turn one skill into an offer someone can understand
Watch a broad skill become a clearer offer.
Read the story · 3 minMy AI workday
My AI workday: from a rough brief to a published article
See the steps between a rough brief and a live article.
Read the story · 3 minWhat happens next
The website is live. Here’s the work that comes next.
Reach people, watch the experience, and improve it.
Read the story · 3 minYour next chapter
What does a wealthier life actually look like to me?
Define what more possibility means in your own life.
Read the story · 3 minReverse-engineer with me
Reverse-engineer an offer with me: study the decisions behind the page
Study the decisions behind the workshop page.
Read the story · 3 minThis week in the experiment
Building Two Mondays in public: the promise, the plan, and the next test
Follow the preparation of a real workshop.
Read the story · 3 minChoose a thread to follow
Stay with the story.
Site Flipping / A new series
Built with care. Ready for someone new?
The choice, the work, the listing, the handoff and how it feels along the way.
01 / This week in the experimentTwo Mondays, taking shape
Preparation, decisions, and the next questions. Delivery and feedback notes will follow when there is work to report.
02 / What It Actually TookSee the work behind the output
Track time, spending, revisions, and maintenance. Download a worksheet for your own real records.
03 / My AI workdayFrom a brief to a finished piece
A publishing example with the instructions, source material, decisions, and checks explained.
04 / Your next chapterBring the experience with you
Translate what you already know into useful work and make room to learn something new.
05 / Reverse-engineer with meLook at the choices underneath
Examine the audience, promise, format, and next action. Keep visible facts separate from assumptions.
06 / The portfolio decisionsChoose what deserves attention
How usefulness, shared systems, and unanswered questions shape the next move across ventures.
07 / Build along with AshleyOne skill. One offer. One small test.
A five-day challenge you can take at your own pace, with a worked example and a downloadable worksheet.
08 / Reader field notesMake room for your experience
Share a question or an experiment for editorial consideration. You decide what may be published.
A useful note, when there is something to share
Keep a place
in the conversation.
Read occasional field notes: one experiment, a useful lesson from the work, and a practical step you can try. Or use the RSS feed and follow the journal at your own pace.
Start where you are.
You can use the stories, worksheets, and free tools without subscribing. Pick one question you care about and a next step that fits your life.
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