Guide 01 · 6 illustrated steps
Build a website
A published page with a clear offer, a tested contact path, useful imagery, and a record of what you will improve next.
Open the step-by-step guide →Ashley Kays · Useful AI beats hype.
Real prompts. Clear steps. Something useful at the end.
Come behind the scenes of the way I approach websites, courses and income experiments. Choose a project, follow a worked example, and learn how to direct and review an AI team.

Choose the outcome you want
Each guide takes one example all the way through. Start with the project that would make the biggest practical difference for you this week.
Guide 01 · 6 illustrated steps
A published page with a clear offer, a tested contact path, useful imagery, and a record of what you will improve next.
Open the step-by-step guide →Guide 02 · 6 illustrated steps
Leave with one complete lesson: an observable objective, a worked example, a learner worksheet, a review rubric, and a plan to test the lesson with suitable learners.
Open the step-by-step guide →Guide 03 · 6 illustrated steps
Leave with one experiment card, a realistic sample, a bounded offer, a plan to reach relevant people, and a decision method that accounts for your time and costs.
Open the step-by-step guide →Learn by making something
A conversation can feel productive without leaving you closer to a finished project. In these guides, every step ends with a named output: a brief, a sample, a lesson, a working page, or a decision.
You will see what to give the assistant, an example of a useful result, and what to inspect before moving on. Carry your reviewed output into the next step so the project keeps its purpose.
Direct a small team
You can run these roles sequentially in one assistant. When the work is independent and your tools support delegation, specialist workers can help in parallel. The roles describe responsibilities; they are not a claim that every project uses separate autonomous agents.
Choose the audience, problem, limits and outcome. Decide what is good enough to use and which external actions are authorized.
Break the project into bounded tasks. Keep the approved facts and decisions together. Make sure each handoff reaches the next owner with enough context.
A researcher organizes evidence, a writer drafts content, a designer explains the journey, and a builder implements the reviewed version.
Compare the output with the brief and inspect the actual result. A new review pass can expose missing information, broken behavior or unsupported claims.
A handoff you can reuse
“Make this better” leaves the next person to guess. A useful handoff says what exists, what needs to change, and how to check it.
For example, a writer hands the designer an approved page outline and sample. The designer returns a layout with unresolved questions. The builder receives the reviewed version, and the reviewer compares the implementation with the same brief.
Explore the wider stack I use →Copy this structure
Start the conversation
Use this to choose a sensible starting point. You can revise the brief as you learn; the goal is a clear first output you can judge.
Replace the bracketed details with your own project. Review what the assistant returns.
Act as my project lead. I want to create [one website page / one practical lesson / one income experiment]. My audience is [who], my starting materials are [what exists], and my time and cash limits are [limits]. Help me define the smallest useful output and its acceptance checks. Separate facts from assumptions. Assign only the roles this task needs. Give each role clear inputs, a named deliverable, a review check and a next owner. Keep me involved in decisions about scope, sending, spending and publication. Start by drafting the brief; do not take external actions.
Your first focused session
Pick one page, one complete lesson, or one experiment card. Write the audience and the job it should help them do. The guides include a worked example if you need a starting point.
Use the first step’s prompt with your own notes. Review the answer, resolve important unknowns, and save the accepted version before asking for the next piece.
Note what exists, what you checked, what is still uncertain, and the next smallest action. A clear place to resume is part of a useful session.
Track setup, failed attempts, revisions and review time alongside the successful work. Record variable tool charges and allocate shared subscriptions consistently. Use your actual account prices.
A published page, a completed lesson and a paid pilot are different results. None alone proves repeatable income or a guaranteed productivity gain.
Use the workflow run log →The guide checklists remember completed steps in this browser, without an account. You can clear them at any time. The illustrated PDF workbooks contain the complete prompts, worked examples, review checklists and space for your notes. Save them to annotate on screen or print the pages you need.
Keep sensitive client information out of prompts and public examples. Use fictional details or materials you have permission to share.
Download the complete PDF workbook collection ↓Browse all free PDF workbooks and worksheets → · Editable text version
For more patterns, explore the wider workflow library, building a small agent team, and testing AI income ideas with evidence. For examples of what is being built, visit the experiment directory.
The prompts and examples are free learning material. These pages do not launch agents, send outreach, or connect to your accounts.
A question, a working session, or a bigger project
You do not need a perfect brief to get in touch. Tell me what you want to build, what you already have, and where you are stuck. We can explore a focused working session, training, or help moving the project forward.
Scope, availability and pricing are agreed before work is booked.
Email links open a draft in your email app. Review it and send when you are ready.
Prefer a form? Send a project enquiry →Updated October 25, 2026 · Ashley Kays · The Wealth Experiment
Free starter kit · Put AI to Work
Turn meeting notes into checked next steps and a follow-up draft. Get an 8-page fillable guide, reusable instructions, and two practice examples.
Build my first AI skill →Free download. Start without connecting your accounts.
Free download · The Experiment Scorecard
A 6-page scorecard for testing one income idea: the signal ladder, a four-week evidence log, the true-cost check, and a clear continue / change / pause decision. Download it now, with no signup required. Follow Ashley’s experiments in the journal and free RSS feed.
Download the free scorecard